Destination NSW - Tourism & Events for Sydney & NSW

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Sydney Harbour Bridge in backfrop with flowers in the foreground at The Royal Botanic Garden, Sydney.

The Royal Botanic Garden, Sydney

@elisaeves

Rockpools in Bermagui captured at sunset on the Sapphire Coast

Bermagui, Sapphire Coast

@_danieltran_

Woman laying in the ocean at Burgess Beach in Barrington Coast

Burgess Beach, Barrington Coast

@sarahbyden

Aerial of Bago Maze and Winery in Wauchope

Bago Maze and Winery, Wauchope

@gfunk_

The vibrant golden canola fields in Temora Shire.

Canola Trail, Temora

Destination NSW

Light projection on Sydney Opera House taken during Vivid Sydney 2019

Sydney Opera House, Vivid Sydney 2019

Destination NSW

Woman enjoying the scenic views across Kosciuszko National Park.

Kosciuszko National Park

Destination NSW

Couple enjoying a VIP High Tea Cup experience at Cambewarra Estate Winery, Bangalee.

Cambewarra Estate Winery, Bangalee

Destination NSW

Food flatlay with people cheering their drinks at Percy Plunkett in Penrith.

Percy Plunkett, Penrith

@see.taste.do

Wendy Whiteley's Secret Garden with Sydney Harbour Bridge backdrop

Wendy Whiteley's Secret Garden

@_danieltran_

Man stargazing off Yamba Main Beach, Yamba

Yamba Main Beach, Yamba

Destination NSW

Breakfast in bed at the Shangri-La hotel Sydney overlooking Sydney Harbour

Shangri-La Hotel, Sydney

@sally_pinky_

The scenic grounds of Kimo Estate, Nangus near Gundagai.

Kimo Estate, Gundagai

Destination NSW

Fur seals swimming around Montague Island, Narooma.

Montague Island, Narooma

Destination NSW

Sun rising over the Breadknife rock formation in Warrumbungle National Park.

Breadknife and Grand High Tops Walk, Warrumbungle

Destination NSW

Sea Cliff Bridge from above

Sea Cliff Bridge, Stanwell Park

@ronnie_sparke

The scenic grounds of Chang Lai Yuan Chinese Gardens inside Nurragingy Reserve, Doonside in Sydney's west.

Chang Lai Yuan Chinese Gardens, Doonside

Destination NSW

Christmas Tree and light projection on St Mary's Cathedral

Lights of Christmas 2019, St. Mary's Cathedral

Destination NSW

Woman walking on the beach in Byron Bay.

Byron Bay

@doitforicecream

Kangaroo staring at the photographer in Warrumbungle National Park.

Warrumbungle National Park

@ndsvisuals

Watsons Bay Boutique Hotel

@_danieltran_

Autumn colours along the New England Highway near Glen Innes.

New England Highway, Glen Innes

Destination NSW

Marine life passing through Cabbage Bay Aquatic Reserve, Manly.

Shelly Beach, Manly

Destination NSW

Sunrise over Zenith Beach and Tomaree Mountain, Port Stephens.

Zenith Beach, Port Stephens

Destination NSW

Cascade Falls waterfall flowing in New England National Park

Cascade Falls Walking Track, New England National Park

Destination NSW

Plantation Point, Vincentia

Destination NSW

Aerial overlooking Forty Baskets Beach in Manly.

Forty Baskets Beach, Manly

@ronnie_sparke

Aerial photography of Manly Beach

Manly Beach, Northern Beaches

@_danieltran_

The side streets and alleys of the city

Camels walking on the sand dunes in Anna Bay, Port Stephens

Anna Bay, Port Stephens

Destination NSW

Sunrise at Cape Solander located in Kurnell in Sydney's South.

Cape Solander, Sydney South

@darylariawan

Scenic views across Courabyra Wines vineyard in Tumbarumba.

Courabyra Wines, Tumbarumba

Destination NSW

Poolside aerial at Bells at Killcare in the Gosford area

Bells at Killcare, Central Coast

@headlandbrands

Kangaroos on Emerald Beach in Coffs Harbour

Emerald Beach, Coffs Harbour

Destination NSW

Bermagui Blue Pool in the Sapphire Coast

Blue Pool, Bermagui

@dallas_kilponen

Scenic coastline along Emerald Beach on Coffs Harbour

Emerald Beach, Coffs Harbour

Destination NSW

Manly Beach, Northern Beaches

Barrenjoey Lighthouse on Barrenjoey Head, Palm Beach

Barrenjoey Lighthouse, Palm Beach

Destination NSW

Balmoral Beach and Baths, Balmoral

.@tomsunderwaterphotography

Bicycle in the courtyard of the La Renaissance Cafe in The Rocks

La Renaissance, The Rocks

@glendonww

Sunrise at Bobbin Head in the Hawkesbury

Bobbin Head, Hawkesbury

@drruthcollins

Woman enjoying the scenic walk by the Minnamurra Rainforest Centre in Budderoo National Park.

Minnamurra Rainforest Centre, Budderoo National Park

Destination NSW

Aerial overlooking a person surfing off Freshwater Beach, Freshwater.

Freshwater Beach, Manly

@thedroneman

Aerial overlooking surfers catching waves at Bronte Beach, Bronte.

Bronte Beach, Bronte

@thedroneman

Car driving through the outback near Broken Hill.

Broken Hill, Outback NSW

Destination NSW

The vibrant golden canola fields in Sebastopol, Temora Shire.

Canola Trail, Sebastopol

Destination NSW

Overlooking Red Leaf Beach and nearby harbourside waters

Red Leaf Beach, Double Bay

@mummaexplorer

Sydney Harbour by night from Kirribilli

Sydney Harbour

@timeflees

Man standing and overlooking Broken Hill countryside.

Broken Hill, Outback NSW

@adzy_edwards

Kangaroo enjoying a scratch near the Look At Me Now Headland, Emerald Beach.

Look At Me Now Headland, Emerald Beach

Destination NSW

Snow fields of Kosciuszko National Park, Snowy Mountains

Kosciuszko National Park, Snowy Mountains

@chrisrawlingsphoto

Capella Lodge pool overlooking Lord Howe Island.

Capella Lodge, Lord Howe Island

@wheresbrentbeen

Wombats exploring Green Cape Lighthouse in Eden.

Green Cape Lighthouse, Eden

@wildchildsworld_

Sunrise at Curracurrong Falls and Eagle Rock in the Royal National Park Sydney.

Curracurrong Falls, Royal National Park

@_danieltran_

Mona Vale Beach captured by drone featuring rockpool

Mona Vale Beach, Northern Beaches

@thedroneman

People stand up paddleboarding off Neds Beach, Lord Howe Island

Neds Beach, Lord Howe Island

Destination NSW

Aerial photography of Forty Baskets Beach in Manly

Forty Baskets Beach, Manly

@dario.bs

Couple enjoying scenic harbour views along the Hermitage Foreshore Track, Vaucluse.

Hermitage Foreshore Track, Vaucluse.

Destination NSW

Ellenborough Falls by day located in the Barrington Coast.

Ellenborough Falls, Barrington Coast

@paveljenik.photography

The view from Kimo Estate in Gundagai.

Kimo Estate, Gundagai

@rob.christian88

Food platter with scenic country views across the Moothi Estate vineyards, Mudgee.

Moothi Estate vineyards, Mudgee

Destination NSW

Mccallum Pool on the western side of Cremorne Point

Mccallum Pool, Cremorne Point

@travel_a_little_luxe

Whale breaching in Manly

Whale breaching, Manly

@peeedah

Jacaranda trees in bloom at Victoria Park, Camperdown

Victoria Park, Camperdown

@_danieltran_

Aerial view of Coogee Beach in Sydney's Eastern Suburbs

Coogee Beach, Sydney East

@saltywings

Sunset at Bare Island, La Perouse

Sunset at Bare Island, La Perouse

@viniciusne

Tree--lined street at The Green Cathedral in Pacific Palms.

The Green Cathedral, Pacific Palms

@mikixnomundo

People standing on a hill overlooking Bago Bluff National Park.

Bago Bluff National Park, Bago

@theblondenomads

The view of Lord Howe Island from a plane window.

Lord Howe Island

@teigannash @GoProANZ

Vivid Sydney 2019 light installation 'Let It Snow'

'Let it Snow', Vivid Sydney 2019

@demas

view of Sydney Opera House from Kirribilli during Vivid Sydney 2019.

Sydney Opera House, Vivid Sydney 2019

Destination NSW

Sydney Harbour Bridge from low angle with Kangaroo Paw in front.

Sydney Harbour Bridge, Vivid Sydney 2019

@stephane.thomas

Scenic coastal views over Wagonga Head and Wagonga Inlet, Narooma.

Wagonga Inlet, Narooma

Destination NSW

Vivid Sydney light installations captured from Lavender Bay featuring Sydney Harbour Bridge, Sydney Opera House and Luna Park Sydney

Sydney Harbour, Vivid Sydney 2019

@_danieltran_

Winery located in Mudgee

Mudgee

@melody_.ann

View from Gawthorn's Hut in Mudgee featuring a Balloon Aloft hot air balloon in the distance.

Mudgee, Country NSW

@giddyguest

People enjoying swimming at Wattamolla, Royal National Park Sydney.

Wattamolla, Royal National Park

Destination NSW

Aerial view overlooking the sand dunes at Anna Bay in Port Stephens

Anna Bay, Port Stephens

@emjeiiamira

Koala's at Wild Life Sydney Zoo in Darling Harbour.

WILD LIFE Sydney Zoo

@reneehowell18

Sunset over the dunes in Mungo National Park

Mungo National Park

@raejmartens

Travellers agree consistent reliability of service is important

Travellers want improved UX across travel planning sites

Travellers say that a range destinations is a reason for staying loyal

Slow websites can lead to a booking drop-offs

Millennials are more likely to use mobile phones for inspiration

Humanise your brand by engaging in online groups

Word of mouth referrals are often most credible

People value and are open to relevant travel ads

18-34 y.o. use travel agencies for convenience

Travelers look to travel brands for convenience

Travellers agree a rewards program will spark brand loyalty

Active Australian Weibo users

Three ways Australian Millennials seek travel advice on Facebook

Active Australian WeChat users

Price is a factor in choosing a travel brand

Instagram is the best way for brands to reach Gen Z

Active Australian Facebook Users

18-34 y.o. value once-in-a-lifetime experiences

18-34 y.o. prefer to plan and book on mobile phone

Active Australian Tiktok users

Active Australian Twitter users

Active Australian Instagram users

Flexibility & convenience drive travel decisions

Facebook & Instagram are often used for travel-related activity

Engaging content themes: updates, deals & tips

Millennials can spend up to 3 months researching before booking

Users spend an average of 28 mins on Instagram per day

18-34 y.o. turn to loved ones for holiday advice

Brand Stories have an 85% completion rate